In 2022, Maybelline launched a series of campaigns in collaboration with Namito.

Recommended by 150+ KOL/influencers;

Launched a pop-up event in Shanghai‘Raffles City’Shopping Mall, and attracted loads of fans to visit;

Millions of engagements;

Total exposure: 1.5 billion+

In May, 2023, Namito has collaborated with TATA (under Belle’s group) and launched footwear & accessories series, covering 1,300+ TATA bricks-and-mortar stores and various e-commerce platforms. In terms of marketing, TATA bulit a Namito themed virtual online store and cooperated with WS Dream Plaza to build a huge Namito inflatable installation, bringing whole new shopping experience to consumers via online and offline promotion. During the promotion, the total exposure reached 350 million+. 

JIDONG cooperated with Namito to launch Strawberry Series of beverages, as well as premiums such as Namito stickers, mouse pads, cup bags, etc.

The collaboration products were launched in 1,400+ JIDONG brick-and-motar stores across China. Meanwhile, JIDONG also in partnership with influencers to post the new products in social media platforms like Red Note, Douyin, WeChat etc., and the total online exposure reached over 4.1 million.

Namito collaborated with apparel brand La Carpe to launch the parent-child apparel collection. 

The collaborative series combines Namito’s adorable elements with La Carpe’s fashionable design.

Put on the Namito x La Carpe co-branded collection and enjoy those stylish moments together with your little ones!

Barbapapa joint hands with DAZZLE to launch collaboration apparel series in 1,000+ DAZZLE stores and Tmall flagship store. Celebrities like SunYi, WuXin and Song Yuqi also loved the fashionable Barbapapa apparel series and posted them on social media. 

Biore launched Barbapapa limited edition personal care collaboration products in Taiwan. Total 6 SKUs in 75,000pcs were distributed within 1,937 beauty drug stores.

Barbapapa has joined hands with the renowned sportswear brand Kappa to launch a range of co-branded apparel and footwear, including T-shirts, sports pants, sneakers, socks, and bags. When the Barbapapa family steps into Kappa's trendy world, and classic style meets the energy of love and joy, this crossover collaboration sparks a unique chemical reaction.

The new collection is available at Kappa’s offline stores and official online shops.

The year 2025 marks the 55th anniversary of Barbapapa, with the themed pop-up events being launched in many cities across China. The pop-up stores not only featured a wide range of limited-edition products but also created dreamy and immersive interactive zones, sparking a wave of social media posting and consumer interest.

The pop-up event, titled “Barbapapa 55th Anniversary: Let’s Get Sweet with Barbapapa,” were decorated with the pink color tone, combining the 55th-anniversary celebration with a fantasy garden to bring the immersive experience to the audiences.